Tag: January BABB


How to Set Up an Email Marketing Account

Posted 3 January, 2015 in Blogging Tips / 1 Comment
How to Set Up an Email Marketing Account

Welcome to another Bumblings Blog Tip to help you with this month‘s Be a Better Blogger challenge. It seems that whenever the topic of email marketing comes up in a group of bloggers, at least one person says something along the lines of, “I made an account but it looked hard so I never did anything with it.” That makes me sad. Why? Because simple email marketing tactics like RSS-to-email campaigns and monthly newsletters are really simple to make and pay off big time. The problem is that getting started is the hardest part. I want to help.

5 Reasons Bloggers Should Care About Email Marketing

Posted 2 January, 2015 in Blogging Tips / 6 Comments
5 Reasons Bloggers Should Care About Email Marketing

Since we have so many email marketing posts coming up for this month’s Be a Better Blogger challenge, I’m going to try to keep them short. (Sidebar: didn’t hear about the challenge? Get the details here.) Here goes: I always tell other bloggers and marketers that an email list will always be the most valuable community you can build for your brand (tweet this), more important than an audience on any social network. Here’s why:

My January Be a Better Blogger Goals

Posted 2 January, 2015 in Features / 4 Comments
My January Be a Better Blogger Goals

Yesterday, I announced the first month’s challenge for Be a Better Blogger: improve your email marketing. What I didn’t announce were my own goals for the challenge, so here they are. I haven’t done much in terms of email marketing aside from adding new lists for different features like Bumblings Blog Tips and BookBlogWriMo. So here’s what I wanna do: Set up Zapier zaps to back up any lists that aren’t already being backed up. Update the designs so that things like share and follow buttons match the rest of my brand. Optimize the copy on my opt-in forms. Customize […]

Be a Better Blogger Challenge: Email Marketing

Posted 1 January, 2015 in Features / 19 Comments
Be a Better Blogger Challenge: Email Marketing

Happy New Year, everyone! Sorry I didn’t have this published this morning…that’s when these challenges will usually go up – early on the first of the month. Unfortunately, I’m visiting my boyfriend at his new apartment in NYC and he doesn’t have cable or internet yet. That also means my plans to start rewatching Friends on Netflix have been delayed. Not okay.) Between the cold weather and the lasting effects of New Year’s champagne, I just didn’t have it in me to go exploring the neighborhood for a place with free wifi and decent hot cocoa. The struggles of being […]