(Cyber Monday may be over, but these tools are still the shit. So I’m leaving all this info up for you to make better investments in your blog next year.) It’s the most wonderful time (to shop) of the year! Don’t you love Black Friday? I do, especially now that you don’t even need to deal with huge crowds to save some big moolah. Hell, I bought a few things before I even got out of bed! There are a ton of great deals going on that will make it so much easier to grow your book blog. Whether that’s […]
Tag: email marketing
Hey there! Welcome to this month’s Be a Better Blogger Challenge. Holiday! Celebrate! Well, just one of the two for now since my vacation doesn’t start until Wednesday. Until then, it’s just celebrate, because we’ve officially gone through 5 Be a Better Blogger challenges! Yay! Participation has been down the past few months and I’ll be honest with you: it’s hard. But instead of quitting or complaining, I want to adapt and figure out what kind of challenge you all will join in with month after month. So this month’s theme is wildcard. The purpose of this is two-fold: I […]
Hey Bloggiesta friends! If you’re new here, it’s kind of like email marketing month here on Book Bumblings because of the month’s Be a Better Blogger theme. So when I found out the next Bloggiesta was this month, and remembered that one of my blogging goals was to host a Bloggiesta challenge asap, I knew exactly what topic to go with! A lot of bloggers don’t realize the importance of email marketing. But while popular social networks come and go and change their algorithms weekly, email isn’t going anywhere. We’re all addicted to our inboxes and there’s no use denying […]
January’s Be a Better Blogger Challenge is all about email marketing, so many of this month’s blogging tips will focus on how you can get better at it. Today’s another really quick tip, but also a really great way to grow your email list. In the world of inbound marketing (what I do at my day job), they’re a pretty big staple. Basically, inbound marketers use email marketing to turn leads into customers. To get the leads, you need to attract them (like magnets attract magnetic things. I know, really complex name). Lead magnets are something exclusive that a subscriber gets […]
January’s Be a Better Blogger Challenge is all about email marketing, so many of this month’s blogging tips will focus on how you can get better at it. So far we’ve gone over a few things to get started with email marketing: the reasons why it’s important, how to set up an account, creating RSS-to-email campaigns instead of using Feedburner, and what to include in your newsletter. But what good is doing all that if you have no one to send emails to you?
January’s Be a Better Blogger Challenge is all about email marketing, so many of this month’s blogging tips will focus on how you can get better at it. Personally, I don’t have a newsletter for this blog (yet). Book bloggers spend so much time preparing for and writing content, sometimes the last thing we want to do is write more of it, for a smaller number of readers. But blog newsletters are still a great idea for many reasons.
January’s Be a Better Blogger Challenge is all about email marketing, so many of this month’s blogging tips will focus on how you can get better at it. I talk about RSS-to-email campaigns a lot, and I generally think they’re awesome. Like I said the other day, email marketing is really important for bloggers. And while services like Feedburner and WordPress JetPack may offer email delivery, they’re not ideal.
Welcome to another Bumblings Blog Tip to help you with this month‘s Be a Better Blogger challenge. It seems that whenever the topic of email marketing comes up in a group of bloggers, at least one person says something along the lines of, “I made an account but it looked hard so I never did anything with it.” That makes me sad. Why? Because simple email marketing tactics like RSS-to-email campaigns and monthly newsletters are really simple to make and pay off big time. The problem is that getting started is the hardest part. I want to help.
Since we have so many email marketing posts coming up for this month’s Be a Better Blogger challenge, I’m going to try to keep them short. (Sidebar: didn’t hear about the challenge? Get the details here.) Here goes: I always tell other bloggers and marketers that an email list will always be the most valuable community you can build for your brand (tweet this), more important than an audience on any social network. Here’s why:
Yesterday, I announced the first month’s challenge for Be a Better Blogger: improve your email marketing. What I didn’t announce were my own goals for the challenge, so here they are. I haven’t done much in terms of email marketing aside from adding new lists for different features like Bumblings Blog Tips and BookBlogWriMo. So here’s what I wanna do: Set up Zapier zaps to back up any lists that aren’t already being backed up. Update the designs so that things like share and follow buttons match the rest of my brand. Optimize the copy on my opt-in forms. Customize […]