rss-to-email campaigns

How to Create an RSS-to-Email Campaign

Posted 4 January, 2015 in Blogging Tips / 2 Comments

January’s Be a Better Blogger Challenge is all about email marketing, so many of this month’s blogging tips will focus on how you can get better at it.

I talk about RSS-to-email campaigns a lot, and I generally think they’re awesome. Like I said the other day, email marketing is really important for bloggers. And while services like Feedburner and WordPress JetPack may offer email delivery, they’re not ideal.

Why?

1. You don’t get a ton of control or customization. The design is extremely basic and won’t match the colors and branding on your website.

2. The signup options are limited. If you wanted to add a bar at the top of your website with something like SumoMe or HelloBar, they wouldn’t be able to connect to your account. That makes it harder to grow your subscription list.

3. RSS delivery is all you can do. If you also wanted to start a newsletter, you’d have to do all these workarounds to make sure they went out to the same email.

How to Create RSS-to-Email Campaigns

So I was originally going to make this a really detailed post, with step-by-step directions, with screenshots, on how to set up a campaign in both MailChimp and Mad Mimi (since they’re the best options for book bloggers).

But then two things happened. First, I decided to post one Bumbling Blog Tip per day for seven days, which is a lot of posts to write. Then I realized that my own tutorials would probably never be better than the ones provided by the email marketing providers themselves.

Duh.

So here are the directions for MailChimp and MadMimi.

If you need any additional help after going through those tutorials, contact me and I’ll do whatever I can to help!

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How to Create an RSS-Powered Email Marketing Campaign

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