Today’s another really quick tip, but also a really great way to grow your email list. In the world of inbound marketing (what I do at my day job), they’re a pretty big staple. Basically, inbound marketers use email marketing to turn leads into customers. To get the leads, you need to attract them (like magnets attract magnetic things. I know, really complex name).
Lead magnets are something exclusive that a subscriber gets in exchange for an email. This can include:
- Access to something exclusive, like a password-protected page with books on sale
- A free resource, like checklist for bloggers (side note: I’m working on one of these for you)
- A special feature, like a weekly email of new releases
- The chance to win a giveaway
It’s pretty general, but you should definitely come up with one (or more!) for your blog.
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If you don’t want to get email about all of my new blog posts (no hard feelings…well, some hard feelings), I created a separate weekly newsletter just for blog tips.