My January Be a Better Blogger Goals

Yesterday, I announced the first month’s challenge for Be a Better Blogger: improve your email marketing.

What I didn’t announce were my own goals for the challenge, so here they are.

I haven’t done much in terms of email marketing aside from adding new lists for different features like Bumblings Blog Tips and BookBlogWriMo.

So here’s what I wanna do:

• Set up Zapier zaps to back up any lists that aren’t already being backed up.
• Update the designs so that things like share and follow buttons match the rest of my brand.
• Optimize the copy on my opt-in forms.
• Customize some of my confirmation messages.
• Create a master spreadsheet of all my subscribers across the multiple lists.
• Start working on a lead magnet for the Bumblings Blog Tips list. I’m thinking it’ll be some sort of blogging checklist.

My progress:

1/17 – Just spent an hour elbow-deep in MailChimp, Zapier, and Google Sheets setting things up to back-up my email lists automatically.

 

1/19 – I just finished updating the designs for the RSS-to-email campaigns for both the main RSS feed and Bumblings Blog Tips. The other designs are newer, so a redesign isn’t as urgent. I customized the colors a bit, added custom icons at the bottom for the website and social, and added square buttons linking to important pages just below the footer:

 

 

 

1/20 – I’ve started creating a downloadable PDF of a blog maintenance checklist. This will be offered to all current Bumblings Blog Tips subscribers, as well as act as an incentive for new signups. I may also sell it on its own fo’ cheap, like 99 cents cheap. What do you think of that idea?

What do you have planned?