facebook rant

Facebook Doesn’t Hate You

Posted 10 December, 2014 in Blogging Tips / 11 Comments

This post is part of Bumblings Blog Tips.

It’s time for some real talk. On Saturday, I talked about how complaining about Facebook isn’t getting you anywhere. And maybe Facebook is perfectly justified in most of the decisions they make, because they’re a business. Making money is not a choice for them.

And complaining takes time that adds up. So instead of complaining, learn the fact and use those facts to improve your Facebook strategy. (Tweet this)

Today, I want to address all the people saying that Facebook hates small businesses and blogs and is decreasing your reach to punish you for not advertising.

Because that’s a load of shit.

Let’s get one thing straight:

Facebook is NOT Trying to Alienate Blogs (Tweet this)

In my last post, I explained that any change to Facebook’s News Feed algorithm is a business decision to keep users on the website. That is how Facebook can make money, which they need to run their business.

The majority of News Feed algorithms are implemented due to one of two things:

  1. Studies of user behavior have shown that Facebook can make a change to improve the user experience in their News Feed.
  2. Facebook has noticed that a certain type of activity is popular among spammers trying to game the system, and Facebook needs to build something to prevent that.

So the popular saying goes, “This is why we can’t have nice things!”

Successful Facebook pages will discover that, for example, photo posts with links in the captions get high reach and engagement. But then they’ll make that information public for the benefit of smaller blogs and businesses, and a spammer will find the post.

So then a spammy page will do nothing but post tons and tons of photos with links in the caption. The way the algorithm currently stands, that means users’ News Feeds are full of posts from spammy pages. That’s when users will start to say “My feed is boring. Eff this. I’m going to go check my Twitter timeline or Tumblr feed.”

Obviously, that’s when Facebook needs to do something about the spammers to improve the user experience. These algorithms are the solution, not the problem.

What it Means When Your Facebook Reach Goes Down (Tweet this)

Since Facebook algorithms are meant to show users what they have historically enjoyed, a decrease in reach means you’re not posting what your fans want to see.

It’s as simple as that.

It means that you’re posting text posts with links in them, and there is sufficient data (and we’re talking millions and millions of data points, people. Really sufficient.) proving that users don’t like to click links that are displayed that way. They prefer photos with links in the caption, or default link posts.

A decreasing reach is a sign that you need to change up your Facebook content. (Tweet this)

Everyone is so quick to blame Facebook, to say that Facebook hates blogs and small businesses, but the reality of the situation is that the blogs and small businesses doing the complaining are just doing Facebook wrong, and are no longer getting away with it.

But instead of just complaining, try to identify why your reach is decreasing, and then fix the problem. And no, your reach isn’t decreasing because Facebook is punishing you.

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Reality Check - Facebook Doesn't Hate Your Blog

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11 Responses to “Facebook Doesn’t Hate You”

  1. I understand what you’re saying, for the most part. But I have a couple of questions: first, what is a default link post, and second, what about links to my blog that I post on my personal FB page? My friends are constantly complaining to me that they don’t see what I post on their newsfeeds anymore. I’m not promoting a business, or even really promoting my blog — I just want my friends to see the blog posts in their newsfeeds. Most of them are older people who would never publicly “like” or “share”, much less comment. They are concerned about their privacy. They just want the blog to show up.

    • Personal pages are subject to the same algorithm – it covers anything that would show up in the news feed. And the only indicators Facebook has that someone enjoyed seeing a post is if they a. click on a link in it, b. like it, c. comment on it, d. share it. The algorithm is extremely advanced, but it still needs to rely on the actions users take. If they’re concerned about privacy involved in liking or commenting on a post, maybe share a link or two on your personal page and tell them clicking on it should help. But the only way to keep a page or person in your news feed long-term is to regularly interact with them.

  2. Yes! Identifying what people actually want to see is how to continue to engage with people via facebook. Or, move on to another media that you like better. But enough with the complaining people.

  3. You know what I’ve found? The more book related posts, the more bookish news related posts seem to pop up on my newsfeed. Which is cool because I like to share that stuff with my fans and don’t have a lot of time to go hunting for it!

    Terri M., the Director
    Second Run Reviews

  4. Great post! I always hate it when people saying facebook is bad or hates them, because if you look at it from facebook’s perspective it makes sense what they’re doing and why. I also think that people don’t like or comment often on blogger posts on facebook, it’s not that interesting when someone talks about which post is live on their blog that day. I really should put some more effort in my facebook pages.

  5. I’ve been annoyed with Facebook but I sure get MORE annoyed with so many of the complainers. I want people to see my content and I’m okay with switching things up. But hate it when people whine and whine about it. I never really blamed facebook, I guess I can understand how things have to change as spammers figure out the tricks. Plus, isn’t experimenting FUN? I’m off to experiment now!

    • Yes! I love being a social media scientist! Haha.

      If someone is complaining loudly about Facebook, I’ve found there’s a 99% chance that I can go to their Facebook page and see mostly crap I wouldn’t want to follow. They think the algorithms suck because they just continue doing things they’re not supposed to do, and don’t understand why. They blame Facebook for wanting money, but don’t businesses need money? LOL I just can’t stand the complainers.

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