What goes into a blogging schedule? When most people hear “blog schedule” or “blogging schedule,” they think of a schedule containing a list of all the upcoming posts and when they’re going to be posted.
While that’s kinda true, it’s also really false.
A true blogging schedule encompasses everything that has to do with your blog, and when to do it.
What’s the Difference?
- An editorial calendar is simply a calendar cataloguing your blog’s upcoming posts.
- A blogging schedule is a detailed plan of what you’re going to do, when you’re going to do it, and if you want to get really detailed, how you do it.
A blogging schedule is more about activities and the time you devote to it than the posts going live. It’s important to have for time and blog management. If you don’t know how long it usually takes you to write a review, and how often you can realistically plan to do so, how can you expect to schedule future reviews?
Plus, the whole point of Be a Better Blogger is that writing posts is just a small part of blogging. And I know I’m not the only one that lets the other stuff go neglected. By creating and sticking to a schedule that includes everything, your blog will grow along with the number of published posts.
What Goes Into a Blogging Schedule
What’s on your schedule will depend on how you run your blog and what your priorities are. But here are a few things that a book blogger’s blogging schedule might include:
- Editorial calendar: Well, duh. This is the backbone of a blogging schedule. This is a calendar, list, or spreadsheet where you keep track of what’s getting published and when. It can be as strict or as loose as you prefer your blog schedule to be.
- Writing calendar: In addition to scheduling when posts will be published, you need to think about when they’re going to be written. Some people, like me, prefer to spend a little time writing every night. Others like to write an entire week’s posts at once and schedule them to publish later.
- Social media: If you’re particularly active on social media, you’ll want to set aside time to schedule posts, respond to tweets, and go through your streams and engage with authors, readers, other bloggers, and whoever else you fancy talking to.
- Analytics: It’s not totally necessary to collect all your stats, but they’re good to have if you’re contacting publishers and authors for ARCs. They’re also important to look at if you’re experimenting with a new tool or strategy, since that’s how you’ll figure out if it’s working.
- Email: I think everyone underestimates how long it takes to go through and respond to all the emails in your inbox. Then there’s reading the author newsletters and signing up for the tours and ARCs that PR companies send you.
- Updating your site: Blogs are living, breathing things. Now and then, you need to change up your sidebar, update your about page, add new pages, update review indexes, and other tweaks that will make your site better.
- Author outreach: If you get books directly from authors, interview them, host giveaways, or run events like Facebook takeovers, you need to spend a little time building relationships with new authors and maintaining the ones you already have.
- Cross-posting reviews: It’s important to authors and their teams to have reviews on Goodreads and wherever they’re selling their books. I’m really bad at this, but it really helps them out to cross-post reviews wherever you can.
And many mooooore!
If this seems really overwhelming, don’t worry. Personally, there are things on this list that I only do for fifteen minutes every three months. That’s less than an hour a year. And throughout the month I’m going to be posting more tips and tools to help manage your blogging schedule.