Happy New Year, everyone! Sorry I didn’t have this published this morning…that’s when these challenges will usually go up – early on the first of the month. Unfortunately, I’m visiting my boyfriend at his new apartment in NYC and he doesn’t have cable or internet yet. That also means my plans to start rewatching Friends on Netflix have been delayed. Not okay.)
Between the cold weather and the lasting effects of New Year’s champagne, I just didn’t have it in me to go exploring the neighborhood for a place with free wifi and decent hot cocoa. The struggles of being lazy, addicted to the internet, and a cocoa-holic… *sigh*
But I’m still insanely excited to launch the first Be a Better Blogger challenge!
This Month’s Be a Better Blogger Challenge: Email Marketing
Over the next few days, I’m going to be putting up more posts about email marketing, including:
- Why email marketing is so important for your book blog
- How to set up an email marketing account
- How to set up an RSS-to-email campaign to send out blog posts
- Things you can include in a weekly or monthly newsletter
- Ways to grow your email list
- Creating “lead magnets” to attract subscribers
Keep an eye on this post as I add links to those posts, or subscribe to Bumblings Blog Tips to get them emailed to you.
How to Participate in This Month’s Challenge
Pick any part of your email marketing that you want to improve. If you don’t currently do any, pick a few things to get yourself started.
If you don’t do any email marketing yet, here are some tasks you could challenge yourself to complete:
- Start an email marketing list.
- Replace your Feedburner emails with a gorgeous RSS-to-email email marketing campaign to send blog posts to your subscribers.
- Start a weekly or monthly newsletter.
- Add signup forms to your blog and social media profiles.
If you already have an email list going, here are some ideas for you:
- Update your email designs.
- If you currently only have a newsletter, start using RSS-to-email.
- If you currently only have an RSS-to-email campaign, start a weekly or monthly newsletter.
- Optimize your signup forms and locations.
- Add signup forms to your social media profiles.
And here are challenges for email newbies and veterans alike:
- Create a lead magnet to attract subscribers.
- Optimize your website for email growth.
- Customize or update your signup forms and confirmation emails.
Once you’ve picked out a few things you want to do to improve your email marketing (this could be one item or all of them!), write a blog post talking about what you’re going to do for the challenge. When it’s published, add it to the link-up at the bottom of this post. It will be open all month.
After you’ve decided what you want to do and have announced it, you have all month to take care of the tasks. The reason each challenge lasts all month is so that your participation doesn’t need to depend on whether or not you’re busy a certain day or weekend. You can complete the challenge entirely tomorrow, or spend 15 minutes at a time on it for a few different days.
Once your email marketing is a little more awesome, write a reflection of sorts – it’s pretty open ended. You could talk about things like how easy or hard you found the challenge, how long it took, any difficulties, or any results you’ve seen so far. You can do this in a new post, or update your original challenge post to add this information at the end.
There will be another link-up posted at the end of the month to add links to your reflection/results posts.
A Final Note
Don’t worry if you don’t know how to go about any of this yet. For the next week I’ll be posting email marketing tips specific to the ideas I’ve suggested for this challenge. We’ll also be sharing tips, tutorials, and ideas in the Be a Better Blogger Facebook group.
If you have any additional questions, don’t hesitate to contact me!
Sign Up for the Challenge
About Be a Better Blogger
Managing a blog isn’t just about blogging. There’s the blog’s design, staying on top of networking with publicists, authors, and other bloggers, keeping your social media accounts active and optimized, and a ton of other things. Most blogging challenges focus on writing posts. Be a Better Blogger focuses on the rest of it.
For more information and to sign up for updates about each month’s challenges, check out the challenge page.